摘要:
随着网络服务的发展，社交网络逐渐成为信息传播的新媒介。因此，研究网络舆情演化具有重要意义和实用价值。为了更好地研究网络舆论，在信息熵的基础上，提出了一个社交网络观点演化模型。此模型存在以下两个特点：一是可以反映个体面对正负两种观点趋向做出抉择时的心理过程；二是可以反映个体形成新观点时主观因素和客观因素的影响。在仿真实验中，讨论了舆论环境对个体观点演化的影响，初始观点和自信度对观点演化的影响，以及意见领袖对群体观点演化的影响。实验结果表明，该模型可以反映真实社交网络中个体的心理学特征，比如个体的观点形成会受到舆论环境的影响，自信的个体不愿意接受他人的观点，当意见领袖存在时群体的观点会受到影响等。
Abstract:
With the development of network services, social networking has become a new medium of information dissemination. Thus, many scholars pay close attention to the evolution of network public opinion which has great significance and practical value. In this paper, an opinion evolution model of social network based on information entropy is proposed, which is helpful to investigate the evolution of network public opinion. The model has two characteristics: firstly, it can reflect the psychological process when an individual makes a choice facing with two opposite views;secondly, it can reflect the influence of subjective and objective factors when the individual forms new ideas. In the simulation, some issues are discussed which includes the effects of the public opinion environment on the individual opinion evolution, the influences of the initial opinion and self-confidence on the individual opinion evolution, and the effects of leaders’ opinions on the opinion evolution of populations. From the experimental results it follows that the model works well and can reflect the characteristics of individuals in real social networks. For example, the formation of the individual’s opinion will be affected by public opinion environment, and an individual will not accept the opinions from others if he is very confident, and the opinion evolution of populations will be influenced when there exist the leader’s opinions in network.
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